Objective: identify a possible exhibit for your lens analysis essay.
Estimated time: 1-2 hours
Due by: 9:00 a.m. Wednesday, March 11th
Review the instructions for Essay Assignment 2—Lens Analysis.
Conduct some research to find a potential exhibit for your lens analysis essay. Your “exhibit” is the advertisement that you will be analyzing in your essay. It must be a static advertisement (not a video), such as a highway billboard, movie poster, online advertisement, subway advertisement, newspaper or magazine advertisement, or even a flyer. The advertisement does not have to be in English, but you will need to provide translation. Strong advertisements for this assignment are usually primarily visual but also contain text to analyze.
Select from images that I have posted here on our course website (do not require approval) OR from http://www.adsoftheworld.com (does require approval—email link to me by 3:00 p.m. Tuesday, March 12th.
Identify three elements of the advertisement you think are crucial to understanding the implicit or explicit bias. Using strategies we practiced in class, draft a claim for each element to analyze how/why it indicates implicit and/or explicit bias.
Post your response as a comment below and bring a printed copy of those reasons, along with your image with you to class on Wednesday.