Objective: to begin to isolate quotes from Decoding Advertisements and “Discourse and Power.”
Estimated time: 2 hours
Due by: 9:00 a.m. Monday, March 9th
- Essay 2 Lens Analysis Assignment Guidelines
- “Saying Why It Matters” from They Say, I Say.
- Decoding Advertisements
Pay attention to how Williamson applies her theories to analysis of advertisements. Isolate theories to quote in your lens analysis.
- “Discourse and Power”
Pay attention to Hall’s analogies and context in which he applies theories on discourse and power. Isolate theories to quote in your lens analysis.
- Isolate a specific theory in each of the texts that is difficult for you to understand (one for each of the texts). In your annotations, write what you think they mean. What questions remain? Be sure to look up any key terms, some of which you will find on our Key Terms page. Note the link to the Oxford Dictionary at the top of the page.
- Post your response and remaining questions as a comment below and be prepared to discuss in class on Monday.