Objective: produce a revised formal draft of your second essay. To produce your formal draft, you will extensively revise and develop your zero draft using ideas from class and suggestions provided in my feedback.
Estimated time: 3-4 hours
Due at 11:59 p.m. Thursday, April 2nd
Important to Complete Before Proceeding to the Assignment
- If you did not submit a Zero Draft, do the steps in the Zero Draft assignment before proceeding.
- If you did not complete the Google Classroom work for March 23rd and/or March 25th, complete the work before proceeding.
- Review the guidelines for the Lens Analysis Essay.
- ***Read the Model Lens Analysis Essay.***
- Revise the paragraph in which you carefully and objectively describe the figure. (1 paragraph)
- Revise and polish your summary paragraphs of Williamson and Hall. Explain to your audience how you’re using them as a lens. See the Model Essay for help with this.
- Carefully analyze specific aspects of your advertisement using lens analysis to develop and support your argument about the messages of the advertisement and its implicit or explicit bias. “Sandwich” your analysis using quotes from both Williamson and Hall to support your analysis of each element. Download Notes on Theories from Williamson and Hall to guide you in selecting quotes to use as a lens to analyze.
In each of your analysis paragraphs, identify each component—claim, analysis, secondary sources, synthesis—using strategies from our March 25th class. Label or highlight them as you did for the Google Classroom assignment.
(1 paragraph for each of the three elements you are analyzing, meaning 3 total analysis paragraphs)
- Include a topic sentence/claims at the beginning of each of your analysis paragraphs. Your claim should be arguable, complex, reflect your analysis, and connect to your thesis. It should also be specific about what element from the advertisement is being analyzed in the paragraph and on why and how that element demonstrates bias. Bold your claims. (Developing Strong Claims)
- Revise the paragraph in which you introduce the problem in the figure. Your thesis should assert how/why the elements in the ad collectively are implicitly and/or explicitly biased but should not be a list. Bold your thesis. (1 paragraph)
- Write a conclusion paragraph that synthesizes your analysis of the ad, rather than one that restates your claims or summarizes your argument. (Effective Conclusions).
- Include a Works Cited list on a separate page using MLA style. Your essay must also be formatted according to MLA style. Refer to the Model Essay and the MLA Sample Paper.
- Revise the detailed PAS outline you created for your essay and include it on a separate page. (Effective Paragraphing Writing Guide and Model Essay.)
- Create a two-line title for your essay.
- Include a one-paragraph self-evaluation on a separate page in which you briefly explain what you think is promising in your draft and what sort of feedback you would like in order to continue to develop this draft. Please be specific. This self-evaluation is part of the assignment, and I will not provide feedback if it is not included.
- Name your file according to the protocol on page 5 of the syllabus. For example, Beyoncé Knowles would name this essay like this: KnowlesB_E2_FormalDraft.
- Submit your Formal Draft to Dropbox by 11:59 p.m. Thursday, April 2nd.
- Send your essay to a classmate for peer review. If you need my help with identifying a classmate, please email me. Download the peer review form from Dropbox. The deadline for peer review is April 2nd.
As always, email me with any questions.
Objective: to organize your essay by developing a path of analysis in the remaining two of your three analysis paragraphs (continuing work from class).
Estimated time: 1-2 hours
Due by 9:00 a.m. Wednesday, March 25th
IMPORTANT: If you did not complete the classwork on Google Classroom for Monday, March 23rd, please do so before you begin working on this homework.
Using strategies from Monday’s classwork, develop a path of analysis of your other two analysis paragraphs. Be sure that you first perform a says/does analysis of each of those paragraphs. Paste your response as a comment below.
Note that the theories in this exercise are Williamson and Hall’s, so make sure you’re clear about that.
See Google Classroom for the materials.
Part 2—Private Writing Journal 2.4
What strategies from the Model Essay do you want to use in your own? (This writing is only for you, so no need to post.)
Part 3—Reading for Wednesday’s Class
For Wednesday’s class, please read/re-read the following writing guides:
- Effective Paragraphing
- Developing Strong Claims
- 8 Strategies for Critically Engaging Sources
- Sandwiching Quotes
- Radical Revision
- vocabulary list from Engaging Multiple Viewpoints
Objective: to understand organization of an essay by paragraph using PAS and to understand thesis development as a process.
Estimated time: 1 hour
Due by 9:00 a.m. Monday, March 23rd
- Read the Effective Paragraphing writing guide.
- Read the Model Essay. As you read, note how the essay is organized by paragraph. As part of our classwork, you will learn how to apply the same principles to your essay.
- Read “Linking Evidence and Claims” by David Rossenwasser et al.
Using ideas “Linking Evidence and Claims,” discuss the following in a few sentences and be sure to include quotes for each.
- why we are not using the five-paragraph essay model for our essays
- why we are waiting until later drafts to finalize our thesis
Post as a comment below.
Objective: produce a very rough draft (a “zero draft”) of your second essay. This will help you find raw material (i.e. potential evidence and rough ideas) that can be refined and further developed in your formal draft. Reminder: this draft should be very messy. I want you to explore *ideas* and not worry about making (or fixing) grammatical mistakes. You can use a combination of English and other languages if you’d like. If this draft is polished and free of grammatical errors, it means you did not follow my instructions.
Estimated time: 3-4 hours
Submit to Dropbox 11:59 p.m. Monday, March 16th
- Read the Lens Analysis Essay assignment guidelines and the formatting guidelines described in the syllabus.
- Re-read the Visual Analysis Writing Guide, and then revise the paragraph in which you objectively describe your advertisement for a reader who has never seen it before. Based on your research, briefly explain when, where and why the advertisement was published, and who published it. (paragraph 1 of your essay)
- Re-read the Citing Sources Writing Guide, then write a summary of Decoding Advertisements by Judith Williamson for a reader who has never read it before. Make sure to include and explain a quotation that best expresses the thesis of the essay, along with Williamson’s explanation of signifier and signified. (paragraph 3 of your essay)
- Write a summary of “Discourse and Power” by Stuart Hall for a reader who has never read it before. Define what Hall means by discourse, ideology, and the “regime of truth.” Make sure to include and explain a quotation that best expresses the thesis of the essay. (paragraph 4 of your essay)
- Re-read the questions in the Visual Analysis: Explicit and Implicit Bias writing guide. Using these questions, your responses from Exercise 2.3, and the work we’ve done in class, develop your analysis paragraphs on the three specific elements in your exhibit that you believe are crucial to understanding the implicit and/or explicit bias. (1 paragraph for each element) Make sure to include quotes (i.e. lens ideas) from Williamson to help you decipher and analyze the ad’s messages and from Hall to help you analyze the bias in the elements. (paragraphs 5, 6, and 7 of your essay)
- Write a rough draft of your introduction in which you attempt to state your hypothesis or tentative thesis. Which three elements of the advertisement do you think are crucial to understanding its message and intended audience? Explain why you chose these three. What is the central message of the advertisement? Who is the intended or target audience for this advertisement and why is that important? (paragraph 2 of your essay)
- Include a copy of your advertisement on a separate page.
- Include a Works Cited page using MLA formatting.
- Include a one-paragraph self-evaluation on a separate page in which you briefly explain what you think is promising in your draft and what sort of feedback you would like in order to continue to develop this draft.
- Name your file according to the protocol on page 5 of the syllabus. For example, Charlie Parker would name this essay like this: ParkerC_E2_ZeroDraft.
- Submit your essay as a Word document or PDF (no Google docs or Pages files) to Dropbox by 11:59 p.m. Monday, March 16th.
As always, please contact me with any questions.
Objective: identify a possible exhibit for your lens analysis essay.
Estimated time: 1-2 hours
Due by: 9:00 a.m. Wednesday, March 11th
Review the instructions for Essay Assignment 2—Lens Analysis.
Conduct some research to find a potential exhibit for your lens analysis essay. Your “exhibit” is the advertisement that you will be analyzing in your essay. It must be a static advertisement (not a video), such as a highway billboard, movie poster, online advertisement, subway advertisement, newspaper or magazine advertisement, or even a flyer. The advertisement does not have to be in English, but you will need to provide translation. Strong advertisements for this assignment are usually primarily visual but also contain text to analyze.
Select from images that I have posted here on our course website (do not require approval) OR from http://www.adsoftheworld.com (does require approval—email link to me by 3:00 p.m. Tuesday, March 12th.
Identify three elements of the advertisement you think are crucial to understanding the implicit or explicit bias. Using strategies we practiced in class, draft a claim for each element to analyze how/why it indicates implicit and/or explicit bias.
Post your response as a comment below and bring a printed copy of those reasons, along with your image with you to class on Wednesday.
Objective: to begin to isolate quotes from Decoding Advertisements and “Discourse and Power.”
Estimated time: 2 hours
Due by: 9:00 a.m. Monday, March 9th
- Essay 2 Lens Analysis Assignment Guidelines
- “Saying Why It Matters” from They Say, I Say.
- Decoding Advertisements
Pay attention to how Williamson applies her theories to analysis of advertisements. Isolate theories to quote in your lens analysis.
- “Discourse and Power”
Pay attention to Hall’s analogies and context in which he applies theories on discourse and power. Isolate theories to quote in your lens analysis.
- Isolate a specific theory in each of the texts that is difficult for you to understand (one for each of the texts). In your annotations, write what you think they mean. What questions remain? Be sure to look up any key terms, some of which you will find on our Key Terms page. Note the link to the Oxford Dictionary at the top of the page.
- Post your response and remaining questions as a comment below and be prepared to discuss in class on Monday.
Objective: produce a revised and polished final draft of your lens analysis essay. To produce your final draft, you will carefully revise and develop your formal draft using lessons and strategies learned in class and suggestions provided in my feedback.
If you would like to email ONE paragraph for my review, please do so by Saturday, April 11th at 7:00 p.m.
Estimated time: 2-3 hours
Due by 11:59 p.m. Monday, April 13th (extended)
- Review the guidelines for the Lens Analysis Essay.
- Revise and follow your revision plan you created in our March 25th online class.
- Review the Formal Draft assignment for anything you missed, specifically number 5, which requires you to highlight the components in your analysis paragraphs and provides you with a handout on theories from Williamson and Hall.
- Revise your analysis paragraphs.
- Review your claims/topic sentences for your analysis paragraphs that are specific sub-claims of your thesis for each of the three elements you’re analyzing. Use simple sentence structure to make sure that your ideas are clear for your reader.
- Revise your thesis. Your thesis should assert how/why the elements in the ad collectively are implicitly and/or explicitly biased but should not be a list. Bold your thesis. For a reminder of what a strong thesis statement is, review Gordon Harvey’s “Elements of the Academic Essay” writing guide
- Revise your conclusion paragraph that synthesizes your analysis of the ad, rather than restates your claims or summarizes your argument.
- Check your claims and thesis again to ensure that they connect.
- Proofread your essay and check that your Works Cited page is correct. (See the Model Essay.)
- Include your word count (the essay text only) in the heading on the first page.
- On a separate page, write a self-evaluation that discusses your writing and revision process for this essay. This self-evaluation is part of the assignment.
- Name your file according to the protocol on page 5 of the syllabus. For example, James Harden would name this essay like this: HardenJ_E2_FinalDraft.
- Submit your Final Draft to Dropbox by 11:59 p.m. Monday, April 13th.
As always, email me if you have any questions.
Objective: to identify the main ideas in Judith Williamson’s Decoding Advertisements and Stuart Hall’s “The West and the Rest: Discourse and Power.”
Estimated time: 1-2 hours
Due by: 9:00 a.m. Wednesday, March 4th
Part 1—Viewing and Reading
- Watch the “Ferdinand de Saussure and Structural Linguistics” video.
- Re-watch the “Stuart Hall – Race, Gender, Class in the Media” Al Jazeera video again if you need a refresher.
- Read the Decoding Advertisements: Ideology and Meaning in Advertising excerpt by Judith Williamson.
- Read your annotations from “The West and the Rest: Discourse and Power” by Stuart Hall.
Quote 1-2 sentences from each of the readings that you believe represent the main idea of the essays. Post your response as a comment below.